Adidas - Base Brixton
A six day event - inviting our audience to truly put our new boots throughtheir paces, and find out if they are a Choas or Control player.
Role:
Design Director
Agencies:
DENTSU: Isobar x McGarryBowen x Carat
Challenges
BUSINESS
What if they move to a competitor because they don’t understand why we killed 80% of our line-up and now only have these two boots?
BRAND
How do we get our cynical audience to choose from two brand new boots when they don’t believe in us? When they’ve not had a proper chance to truly test them?
BEHAVIOUR
“They (Nike / Adidas / Puma) only care about the big names… what do they ever do for us?”
managing the complexities of data sources and anonymising sensitive data of under 21s
