PVH Corp. - Digital Retail Platform
A digital suite of tools to help staff find any item in-store, or online.
Where they can assist with fitting, and finalise the sale without ever leaving their customer
Role:
UX Lead
Agency:
Random Studio - Amsterdam
2017 - 2024
Stakeholder workshops & Design Sprints
Proof-of-Concept & prototyping
Field Research (Qualitative)
Analytics / CRO
RFID Podium
A bespoke piece of hardware that can answer the most common customer question “Have you got this in a medium?” within 4 seconds
Pilot + rollout to 8 stores in Europe
Omni-channel checkout
Optimising the journey for customers to purchase online items from the store, minimizing the number of decisions and screens presses they need to make
Sell &
Assist
Smaller screens to be more discrete, with up-to-the-minute stock accuracy and a full regional catalogue and integrated checkout.
Designed and regularly improved since 2021, and rolled out to 200+ stores across Europe