PVH Corp. - Digital Retail Platform
A digital suite of tools to help staff find any item in-store, or online, assist with fitting, and finalise the sale without ever leaving their customer
Role: UX Lead
Design Sprints
Proof-of-Concepts
Field Research (Qualitative)
Prototyping and testing
Analytics / CRO
With: Random Studio - Amsterdam
RFID Podium
A bespoke piece of hardware that can answer Have you got this in a medium / red within 4 seconds
Pilot + rollout to 8 stores in Europe
Omni-channel checkout
Optimising the journey for customers to purchase online items from the store, minimizing the number of decisions and screens presses they need to make
Sell &
Assist
Smaller screens, up-to-the-minute stock accuracy, catalogue and checkout app.
Designed and improved since 2021, and rolled out to 200+ stores across Europe