Diageo - Malts.com
The home of single malt Scotch, distillery tours and whisky knowledge for beginners and connoisseurs.
Quant & Qual. research and validation
Experience Design - Wireframing Prototyping
Component integration - Saleforce / Contentful
Design System development
User testing & iterations
Role:
UX Lead
Agency:
Critical Mass - London
Whisky Cocktail Recipes
There are over 50,000 searches for ‘Whisky Cocktails’ every month - with over 38,000 for the 5 most popular cocktails.
We used our credibility as a Diageo brand to capture this interest, while creating discovery pathways for our single malts, whisky experiences, and educational articles.
What’s Your Whisky?
Whisky is a complex drink with complex flavours - which can lead to confusion, and hesitation when trying to find one that suits your tastes.
So we tested an idea, which was tweakedm, validated and launched in Q1 2025.
Find Your Flavour Profile - you tell us what you like and we’ll suggest which whiskies, experiences and cocktails match you flavour profile.
Design System
