PVH
Smart Fitting Rooms
Role:
UX Lead
Agency:
Random Studio - Amsterdam
Journey Mapping
Experience Design - Wireframing and Scenography
Proof of concept - digital & physical prototyping
User testing & iterations
Installation
Research & validation
IRL store visits to understand the nuances and frictions, and frustrations of the fitting room flow.
Install & testing
Milan (pilot store) - overnight install and testing