I’m Dil.
Experience Design Director
I make websites, retail experiences, apps & physical spaces by mapping journeys, building prototypes and validating proof-of-concepts.
Chanel - Video memory booth
Tommy Hilfiger - Smart Fitting Room
Diageo - Malts.com
PVH Corp - Digital Retail Platform
Experience
2025
UX Lead
Critical Mass Lonon
Diageo - Malts.com
Working with SEO, Marketing Science and Strategy to bring all Diageo owned Scotch whisky brands into a single destination for DTC ecommerce, Scotch whisky knowledge and bookable distillery events.
2017-2025
UX Lead
Random Studio - Amsterdam
PVH Corp (Tommy Hilfiger / Calvin Klien)
Leading the product design cycle from Discovery to Delivery for PVH ‘Digital Retail’ platform (European Omni-channel retail)
Planning and facilitating workshops and Design Sprints
Discovery, Design and install of Smart Fitting Rooms in Milan and London
Creating and managing token-based design systems
lululemon
Collaboration and design consulting with lululemon retails teams for the global Fit & Trial experience, including pre, during and post-store visits.
Spatial design and store flow
Digital touchpoints and integrations
Proof-of-concept / bodystorming physical spaces
Front-of-house / Back-of-house efficiencies
2020-2022
Design Director
AnalogFolk - Amsterdam
Managing the design team of Art Directors, Digital Designers and UX
Diageo
JohnnieWalker.com - Design and launch
Nike
Pitch win - B2B Hybrid Events (during and post-pandemic)
Bugaboo Digital rebrand
Pitch win and launch
Snipes European web platform
2018-2019
UX Lead
Mobiquity - Amsterdam
GSK / Voltaren
Design Direction and launch for wearable pain relief device
2017-2018
Creative Director
Brand Articulations - Amsterdam
Action - Creative & Design Direction to launch 1000 stores milestone campaign
Adidas running - Concept and design
Zonnatura - Product shoots and campaigns
2018-2019
Creative Director
LikeFriends - Amsterdam
Moxy Hotels
PepsiCo
Randstaad
2013-2016
Design Director
Dentsu Isobar - London
Toyota
Brand campaign and product launch websites
MyToyota app pilot
Footlocker
Marketing websites and campaign shoots
Social concepts and production
Kicks-Starter crowdfunding website
Huawei
Campaign shoots
New product launch websites and content
2005-2013
Founder / Head of Design
PixelGroup - London
Spare room to 16 person UX, Design and dev studio in four years.
Clients won and retained:
Jamie Oliver - Website & mobile UX and design
TalkTalk - Marketing and ecommerce websites over a 5 year relationship
PokerStars - Player interface, UX and design
Abel&Cole - Website & mobile UX and design
2000-2006
Designer / Art director
Multiple agencies - London
AKQA
Poke
VML
Agency Republic
B-Reel